Published across mainstream and trade media, with articles appearing in USA TODAY, The Arizona Republic, The Seattle Times, and over 20 B2B media outlets across a variety of industries.
Multifaceted content experience, having served in B2B technology content writing roles in both agency and in-house settings. Previously served as associate editor and staff writer for a B2B magazine and news site for over five years.
Prolifically adaptable, with content written about AI, cloud services, cybersecurity, data compliance, DevOps, fintech, health IT, IoT/5G networks, local business, smart cities, sustainability, workplace dynamics, and other subjects.
Skilled across the content lifecycle, with years of experience in building content calendars, online research, interviewing SMEs, SEO-driven writing, CMS publishing, and tracking analytics.
Master of Mass Communication degree from Arizona State University’s Walter Cronkite School of Journalism and Mass Communication.
Award-winning content writer and producer:
- Two national American Society of Business Publishers & Editors Awards: Editorials (2020) and General Interest Feature Articles (2019)
- Four regional American Society of Business Publishers & Editors Awards: Editorials (2020), General Interest Feature Articles (2019), How-To Articles (2018) and Infographics (2017)
- Shortlisted for the 2019 ‘Leading the Way’ Award as part of the international Informa Awards for leading the development of American City & County’s new website
- One statewide Arizona Press Club Award for Best Community Business Reporting (2015)
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B2B Content Marketing
Downloadable data report (survey-based report leveraged by the company as a lead generation tool)
Destination 5G: How Global Fortune 1000 CIOs and CTOs are Charting Their Course
SEO blog post (used to increase company’s search rankings for several keywords)
9 Best Practices for PII Masking
Event-driven blog post (used extensively in a post-conference email and social campaign to drive engagement)
5 Takeaways from Data Company Summit Miami 2023
Bylined thought leadership article (published by an international research, advisory, and media firm within the organization’s industry)
What’s Next for Digital Money Transfers?
Video case study (conducted customer interviews off camera and arranged video script sequence)
Proximus Achieves Testing Excellence with Improved Efficiency and Speed
Business Journalism
News-driven feature with photos and interactive timeline (originally published in Cronkite News; republished in USA TODAY and The Arizona Republic)
Recycled City turns food waste into compost for locals, signs contract with City of Phoenix
Magazine enterprise feature (published in American City & County magazine; national bronze and southeast regional silver award winner for 2019 ASBPE Awards in General Interest Features)
Learning to share: The sharing economy offers cities new partnerships and benefits, but some have had trouble in adapting to the model
Infographic (produced for American City & County magazine; southeast regional silver award winner for 2017 ASBPE Awards in Infographics)
Roads? Where we’re going, we need roads