Like many compelling stories, my professional journey began with a horrific tragedy: I discovered in middle school that my childhood dream of becoming an astronaut required great math skills. With that dream shattered, I turned my career aspirations towards my primary passion, the written word. And while spacewalking still seems like a pretty fun time to me, I haven’t looked back since.
My career path since then hasn’t been a linear one. I spent seven years working as a print/online journalist before I ultimately pivoted into content marketing in 2021. While journalistic writing and marketing writing are quite different, the transition felt like a natural evolution in my career. I still love the writing I do, I still enjoy learning new information each day, and I still drink (probably) too much coffee.
So, taken together, my proudest professional achievements include the following:
- Having my ghostwritten and credited writing published in over 20 top-tier trade media outlets (including SpiceWorks, InformationWeek and HR.com), several major-market mainstream news outlets (including USA TODAY, the Arizona Republic, and the Seattle Times), and over The Associated Press wire service.
- Winning statewide, regional, and national awards for my writing and content work. These include two national awards (feature articles and editorials) and four regional awards (infographics, how-to articles, feature articles, and editorials) from the American Society of Business Publishers and Editors (ASBPE), as well as an Arizona Press Club award for community business reporting and being shortlisted for an international, company-wide Informa Award for “Leading the Way” for leading the refresh and debut of American City & County’s new website.
- Writing in-depth content about diverse, complicated topics, such as municipal pension reform, combining 5G with edge data centers, a pharmaceutical company’s legal scandal, and applying data management tactics at financial services firms.
- Implementing key content-focused business initiatives, such as a website refresh that debuted new features, a marketing campaign-focused editorial calendar, a content generation tool involving the input of internal experts, and an organized messaging repository that facilitates streamlined content writing.
- Interviewing a wide variety of professionals across different disciplines, such as an enterprising vegetable farmer in rural Arizona, a brilliant duo of technically-focused DevOps leaders in London, a trailblazing small town mayor in Metro Atlanta, and an ambitious incoming Fortune 500 CEO in Seattle.
- Educating readers about valuable, practical subjects, such as building psychological safety at startups, a revolutionary way for municipalities to pursue citizen engagement, guarding against data privacy compliance violations, and becoming a more likable leader.
- Earning my education in my field: a Master of Mass Communication Degree specializing in business journalism from Arizona State University’s Walter Cronkite School of Journalism and Mass Communication and a Bachelor of Arts in Journalism degree in mass media arts from the University of Georgia’s Grady College of Journalism and Mass Communication.
- Pursuing my passion and hobby as a career, and enjoying the work I do, day in and day out.
I would love to bring my passion and expertise to your organization and help you fulfill your writing and content needs. View my resume or contact me today to discuss how I can help!